Local Lancaster Carpet Cleaning Company Video Example

Here’s an example of a local carpet cleaning company using video to promote themselves.

What I love most about this video is its simplicity, both in its message and also in the production.

Lancaster Carpet Cleaners – Cleanerway

The video was produced by Lancaster SEO CompanyIan Worrall Search Marketing, and I have it on good authority that the whole video took about two days to produce at a whopping cost of about $10.

The reason for the low cost was due to the fact that the whole video was produced as a Powerpoint presentation and then exported as a video.


How To Get More Views On YouTube

Do you want your small business to generate a lot more views on YouTube?


You’re in the right place.



It doesn’t matter if you’re a local business owner, a blogger, a vlogger, or an online business owner, we all want more views on our videos.

Today, I’m going to show you 3 ways to get more views.

Everyone always overthinks YouTube marketing and to get a lot of views, well, it’s really simple. You just have to do one thing.

Make your videos go viral!


What? You don’t think it’s that simple?

Of course it isn’t. If you’re basing your business success on getting your video to go viral, you could be in for some lean years. If it ever happens, just think of it as a happy accident.

Here’s some more practical ideas for gaining more views.

Pay For Views Using Adwords

If you’re going to pay for views, this is the only way I would recommend it, and this is the only way that Google and YouTube actually approve it…because they make more money that way.

When you’re using Adwords for video you get a choice of having your videos come up before other people’s videos, showing up in the search results and appearing in the related videos on the right hand side of YouTube.

Sharing Your Video On Social Media Sites

This technique may be a little obvious and it may be a little simple, but all you need is to do is share your video on Facebook, Google+, Pinterest, and Twitter. Whenyou share your video on thos sites, always encourage your audience to share it with other people that will find value in what you are showing, so you can maximise the number of views from one person.

Use Tags Properly

If it’s a local based video, tag your video with the name of your city, as well as using popular keywords that are relevant to your videos content.

Another great tag to use is channel names of popular channels that are in the same niche as you, as they will be then related to those channels and could come up in the related videos section.

Well, that’s all for today folks.

Talk soon.


How To Get More Facebook Likes

In this short article I am going to show you exactly how to get more Facebook likes.

Now this very first method is not going to win any awards for originality but it is straightforward and it is effective. Just like weight training, the majority of your gains come from the basics.

Are you ready for it? Here it is…


Run An Ad On Facebook

This works because when you run an ad on Facebook a like button will actually appear underneath that ad, and when people click that like button, you get a new Facebook like.

The art in this technique is to get the maximum amount of clicks for the least amount of money spent, and that is what I’m going to show you right now.

When you create an ad you want to make sure it clicks over to a landing page that you already have set up on Facebook. Don’t know how to set up a Facebook landing page? No problem, just click here.

Make your landing page the click through destination of your ad. Once you’ve done this you need to write a compelling description for your ad which tells your ad readers that they must click the Like button if they want more information on your product.

That’s the mechanics of the ad and you can split test several ads to make sure you get the best conversion rate.

Now, here’s how to minimise your ad spend for maximum exposure.


Make sure you set your ad pricing so it is CPC (Cost Per Click) and NOT CPM (Cost Per Thousand Impressions). The reason for this is it encourages Facebook to constantly tweak who they display your ad to so that they earn the maximum revenue by generating the most clicks. It’s a win win, they get more revenue, you get more clicks. Simples!

If you set the pricing to be CPM, Facebook could display your ad to thousands of people who have no interest in what you are offering, which results in them getting paid, as they’ve fulfilled their part of the contract, and you getting nothing but a bill.

Not good.

Don’t do this. There are times when you want to use CPM billing, but this isn’t one of them.

Now for the last step. it’s a small step, but hugely important.


Target your ad to only those people most likely to be interested in your goods or services. If you’re a local based business and you only cover certain areas, then only market to people in those areas. If your product is only for women, then make sure you market only to women. And if your business only serves people of a certain age, target that age group.

All of this is, and more, is possible using Facebook ads.

Let me know how you get on.